In 2011, Evan Spiegel, Bobby Murphy and Reggie Brown, students at Stanford University, created Snapchat. A new social network that allows everyone to send photos and videos! The platform is becoming a victim of its own success. Today, there are more than 265 million active users per day in the world. Thus, many innovations have appeared. Creative, intuitive, fun and above all bonding, Snapchat filters are entering our daily lives! No need to wear makeup, disguise or make a face, the filters take care of it. The action is so simple that it is almost addictive! You just have to position your face in front of the camera and scroll through the numerous filters. Then take the picture and share it with your friends and family! Snapchatters have a choice. According to a study by Moderator’s Blog , more than 1.5 million filters were created by the Snapchat community at the end ofQ3 2019. The numbers keep growing!
On average, 70% of daily users play or view filters each day.
For companies, Snapchat filters are a godsend. To highlight their activity and their products, during marketing events, etc… Or simply to express their creativity.
The advantage is that anyone can create his or her own filter, and there are no limits. By going to the Snapchat website. Or by creating it from other software, such as the Adobe suite! This allows to use augmented reality and to take the user, for a moment, in his universe.
It is in this creative process, but also to follow the trend that our studio wanted to launch into the fabulous adventure of Snapchat filters! Attached and proud of its territory, the neodigital agency wanted to declare its love for it by creating 4 Snapchat filters. The latter in the colors of the history of Normandy. With the idea of starting with the Vikings, symbol of Normandy, and associating to each of them 1 of the 4 elements. Namely, Water, Air, Earth and Fire.
Once again, the choice of the 4 elements is not trivial: “We all have them in Normandy to different degrees! Water with our beaches, Air is representative of the wind that blows in the north, Fire is the symbol of the Vikings and finally Earth is the symbol of our agricultural territory! “says Basile Bohard, artistic director of the studio. This artistic re-reading of what could be Normandy was the subject of a 3-step process:
Stay tuned, neodigital’s Snapchat filters will soon appear on the platform!
Can’t wait to transform yourself into a Firebender Viking? We do!
Directeur de la communication