How to create immersion in an amusement park?

In their marketing vocabulary, theme parks promise magical and memorable experiences. For example, the Asterix park invites visitors to enter “an emotional zone”. Aqualand parks talk about “wading in an ocean of happiness”. Their goal is to do everything possible to immerse their audience in an enchanting universe far from their reality. But in concrete terms, what makes a theme park immersive?

A theme park in an immersive setting

In an amusement park, visitors expect to forget all their time and space references in an enchanting atmosphere. In order for them to feel fully immersed, the park designers and managers must build a real universe in line with the theme.

The Legoland amusement park in Germany immerses its visitors in an immersive setting, where more than 50 million Lego pieces appear in 8 thematic spaces. And to continue the adventure at night, they can stay at the Legoland Holiday Village.

A place that tells stories

The Creatingmemorable experiences in a theme park also requires the implementation of a storytelling strategy. Indeed, the favorite attractions of visitors are not necessarily the thrill rides, but the attractions that tell a real story.

Vulcania in Auvergne
Vulcania, theme park in Auvergne

For example, the Vulcania park in Auvergne has succeeded in building a story around a unifying theme: volcanology. Both a leisure park and a science park, Vulcania manages to fulfill an educational mission, while at the same time entertaining thanks to a series of short stories on different themes.

An interactive theme park

To reinforce the visitor’s immersion in their place, many entertainment actors use interactivity.

This is the case for themed parks such as Disneyland, which offers the public the opportunity to interact with Disney character interpreters, as well as more immersive parks such as Futuroscope. Its numerous participative and playful attractions offer unique sensory experiences. With pleasure and emotions at the end of the day!