When going to see an exhibition of Monet’s work, we all dreamed of being able to enter one of his paintings and experience his impressionist universe from the inside, to cross the Japanese bridge that separates the water feature covered with water lilies, in the heart of his garden in Giverny. Today, thanks to the magic of multimedia techniques, this dream can become a reality. This is what we call an immersive experience.
When we talk aboutimmersion, you probably think about virtual reality. But technology does not have a monopoly on this innovation, nor does it have the precedence, like travel, novels, theater, opera, comics, cinema, television, video, virtual reality. Each of these media, with its specificities, has developed coherent, endearing universes, vectors of emotions, narrative universes lived by proxy. Today, interactive scenographies and interactive narrative frameworks plunge you into parallel universes.
With the interactive scenographies you are transplanted in another universe, the points of reference are modified, the points of view reinvented, reenchanted. Your body and brain take the plunge and enter another space/time. The immersive experience then provokes a disconnected psychological state, where the subject is no longer aware of his physical state, nor of his former environment. We forget everything, ready to feel new sensations, to experience emotions, to let our feelings express themselves, to develop our empathy or to understand the world around us in a different way.
Let’s remember a few key points to define an immersive experience:
The conditions of immersion, as a global experience in a scripted environment, are achieved if the context and the physical environment are conceived as a coherent continuum integrating the reception, the unfolding of the experience and the accompaniment of the exit of the experience.
This type of experience can concern all fields such as commerce, art, tourism or education and assumes different functions, sometimes mixed: artistic, educational, recreational, commercial, scientific, etc.
It is expressed in different forms, interactive scenographies, installations, exhibitions, shows, escape games, monumental projections, road shows.
Think of theimmersive experience as a magical way to awaken your audience’s desire for discovery through emotion. With Basile Bohard and his neodigital studio, a talented artist is ready to give them memorable moments.
Get in touch and talk about it over coffee!
CEO – Directeur de la création