What is interactive art?

If interactive art appeared in the 60s with the beginnings of technology, it really started to develop in the 80s. By using digital technology, it changes the relationship between an artwork, an artist and a viewer. Definition of interactive art in 300 words.

How does an interactive artwork work?

We talk about interactivity when people or phenomena react to each other. In this sense, interactive art is an art form that reacts to its audience and/or its environment.

For there to be interaction, the artwork must be computerized. It is therefore a digital work that can be manipulated in real time. It is connected to computers that use sensors to detect movement, temperature, pressure, electromagnetic fields, etc.

The artist pre-programs events on the interactive work, which solicit actions in order to obtain precise reactions from the viewer.

Interactive art and its relation to the spectator

As we observe in the article “What is the role of the public in the interactive art?”, the interactive art changes the relationship between the artwork and the spectator. This one must act to activate the work of art, whether it is a tactile, sound or other work. The visitor thus passes from a status of spectator to that of actor.

One example is the interactive work by the artist duo Scenocosme entitled “Les cent visages”. This installation proposed to the public to touch images of faces intertwined with each other, to make them change.

The final object that the spectator contemplates is then the result of his own intervention. Without his intervention, the digital artwork remains frozen in an incomplete state.

In interactive art, the individual and the machine play together to, in a way, produce a unique work of art in real time. As the father of contemporary art Marcel Duchamp said, “it is the viewer who makes the artwork”.

Need to create an interactive installation or game to engage your audiences? At neodigital, this is one of our specialties. Want to talk about new art forms, contact us!