An employment aid scheme

Consulting Consulting

Ahead of the Klub Extraordinaire, the neodigital agency was asked by the Centre Val de Loire Region to carry out a consultancy mission. The aim of this support mission was to acculturate the teams to immersive issues. As well as opening up new possibilities for institutional teams. But also, to unite the players in the employment sector around a resolutely ambitious and impactful project. By involving all the players from the outset, our solution has enabled ideas to emerge. Raise questions and create a clear, committed pre-project.

The employment situation in France and the Centre Val de Loire region

At the end of 2018, when the consulting mission was launched, the employment situation in France was slowing down. At this point, employment is slowing down, but the number of vacancies is increasing. And the unemployment rate is falling.
At the end of 2018, 28.1 million people were employed in France. That’s 182,000 more jobs than a year earlier, after 338,000 net creations in 2017. This slowdown stems from private-sector salaried employment, where temporary work, which rose sharply between 2015 and 2017, has turned around in 2018. Public-sector employment is also falling, due in particular to the drop in the number of subsidized contracts. Despite this downturn, job quality is tending to improve.
But the need to get the “invisible” back into the job market became apparent. Their situation is of concern to public institutions. Leaving school later or later, with or without qualifications, they are outside the institutional systems. Aged between 16 and 25, they are not enrolled in any training program. And they don’t have jobs either. In 2018, there were nearly 963,000 young people in such a situation in France. This is according to a study published by the Ministry of Labor’s statistical institute, DARES.

Future Investment Programs to boost employment

Created in 2010, the aim of the Programmes d’investissements d’avenir (PIA) is to stimulate employment. But also to boost the productivity and competitiveness of French companies.

This program is an original approach that prepares France for the challenges of tomorrow. Its three hallmarks are excellence, innovation and cooperation. Excellence, because universities, institutes, laboratories, teams, entrepreneurial and industrial projects are selected on the basis of their excellence, according to the opinions of juries or independent experts. Innovation, because you have to bring something new to the table to benefit from the PIA. Cooperation, because the state wants to bring together those who will shape the future of our country.

Since 2010, more than 50 billion euros have been deployed with companies. But also institutions and establishments, to encourage the emergence of new, differentiating projects.

Resources to match ambitions

It was against this backdrop that the Centre-Val de Loire region approached neodigital to help it formalize a differentiating project. In order to take a step back and start thinking about projects that are out of step with the state of the art, but connected to end-users’ needs.

Over a period of several days, with a college of experts in guidance and employment-related institutions, we were able to initiate a co-creation session around an innovative project.

Accompanied by our creativity experts, and through various workshops, participants were able to question their own practices. But also examine user requirements, specify the need and formalize the issues at stake. This practice enables groups of experts in their fields to take a step back and encourage self-analysis. Help participants adopt a different approach. More often than not, this approach focuses on the end-user of the solution. It also allows us to think outside the box. During these phases, everything becomes possible and achievable.

Between inspiration and creativity, to awaken possibilities

Creativity phases are punctuated by inspiration sessions and the discovery of existing solutions. Sometimes related to the issue at hand, but often opening onto many other markets. The aim is to showcase different possibilities and imaginary worlds.

Thanks to this openness, participants were able to let their creativity influence the specification of their ideal tool in relation to employment issues. And above all, by offering a fresh, surprising and innovative perspective.

This laid the foundations, a few months later, for the creation of the world’s most innovative employment project: Le Klub Extraordinaire.

If you too would like to call on our consultants to help you co-create an immersive space. Or initiate a change in your practices with your audience, we can exchange ideas together over a coffee.

Basile Bohard

CEO – Creative Director

Associated projects