Basile Bohard, creator of immersive experiences and founder of the neodigital creative studio, shares his vision of immersion and the way he conceives immersive experiences: “My quest is to create artistic experiences that touch visitors’ hearts and make them question their own experience. representation of the world“.
Imagining tomorrow’s world
Immersive experiences are a fantastic way of inviting audiences on a multi-sensory, interactive imaginary journey that transports them into another space-time, where the only reality is the one they agree to live in the present moment! Experiences in which the boundaries between the real and the imaginary are reinvented, ephemeral moments that play with sensations, unforgettable collective moments in which visitors are the actors, and everyone emerges changed. “In my opinion, immersive experiences are a formidable fusion of art and science, guiding us to meet the challenges of the present, leading us to see the world differently and giving us the chance to believe that anything is possible. Thanks to them, we have the power to imagine what tomorrow will be like.declares Basile
Fictional narratives have been at the heart of our learning and representation of the world since the dawn of man. Weaving immersive narratives means weaving relationships with all the elements that surround us in a multisensory way. By putting the world into stories, we create an intimate relationship with it.
As Basile explains, “telling a story is about building a bridge between what is established and what is possible. Storytelling allows the past and the possible to coexist, because we decide to believe”. The decision to believe is akin to a term defined in 1817 by the poet Samuel Coleridge, called the “consensual suspension of disbelief”, which leads participants to consciously believe in the verisimilitude of a universe and/or narrative architecture, using all the means at our disposal. A sine qua non for the participant to feel emotions. “So we need to plunge him (immersion) into a state that allows him to be literally ‘credulous’ when the universe in which he is immersed is sufficiently coherent, plausible and logical.” continues Basile Bohard.
But for this suspension to work, Basile stresses that “it has to be based on elements of reality. This requires a great deal of documentation on the part of the artist in order to gather the “real thing”. This willing suspension of disbelief implies a pact between the creator and the participant, so that the latter agrees to suspend his or her disbelief.
Drawing on his experience, Basile’s vision is a recipe for what he believes constitutes a complete and attractive fictional experience.
Fiction alone is not enough, and is accompanied by a host of tools, more or less modern, to immerse visitors in a dreamlike, impactful universe.
These tools include :
Bullshit! Immersion is nothing new
Today, immersion is wrongly presented as a new art form, but on closer inspection, it’s been around since the dawn of time, and is part of the way humans apprehend and understand the world. We take part in an immersive experience every time we open a book, watch a film, play video games … What’s changed? The arrival of new technologies that enable us to offer narrative, visual and interactive experiences that can go even further in their verisimilitude to reality!
However “it’s up to us to give them the meaning they deserve, so that they continue to nurture a future that lives up to our dreams and reveals possibilities that don’t yet exist. The challenge is to tell stories and develop imaginary worlds that will continue to inspire audiences.“concluded Basile.
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