We had a before covid 19, there will be an after! Faced with a well-informed traveler aware of the importance of complying with health measures, the tourism industry has had to innovate once again. No longer content to sell all-inclusive packages of flight + hotel + fitness and sauna in their destinations, they now have to think that tourists not only want to learn, discover and unique experiencesThis means being totally immersed in a country, but also taking into account their health safety.
A 2019 study by Booking.fr polled new travelers on their motivations. The results showed that :
The adventurers of the 21st century are tending towards immersive tourism, for journeys that are meaningful and leave a lasting impression.
Travel is above all a human adventure, involving encounters with a country and its people. The immersive travel offer tourists an authentic approach to a destination.
They are no longer just spectators admiring landscapes and observing the locals, they become actors in their journey. In concrete terms, immersive tourism means living local experiences that enrich life. For example:
are off-the-beaten-track activities for those who want to discover a country from the inside.
Experiential tourism is becoming the norm, because new travelers now prefer to buy experiences rather than objects to create memories. The immersive journeys allow you to :
Immersion is the new trend in travel.